0 AMD to drop VISION branding

AMD revolutionized that people bought their PCs with its VISION branding instead of putting the focus on individual CPUs and graphics cards. The VISION brand was supposed to make things simpler for all the people to figure out which PC will prove best for them.

The basic VISION PC was assumed to be the basic web browsing while Vision Premium PCs could manage video and games. The AMD Ultimate PCs can handle high-end applications such as video and photo editing application programs.

AMD continued to advertise the VISION brand in 2011 but now AMD is planning to remove the company logo from its current and upcoming PC processors along with PC systems that have AMD chips inside it. The company has been fighting to keep itself above water because the whole PC industry slows down which AMD continues to lose ground to its main rival Intel. AMD feels that the VISION branding didn't go enough to boost sales of the PCs that had its chip inside.

The product marketing simply follows the straightforward and actual product names. This technology didn't make much sense and its current incarnation with more powerful APUs. The vision branding had already taken on following the product name without much direct relevance to all the capabilities. AMD has made an effort to differentiate them as it seems in the screenshot above.